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Privacy

PRIVACY POLICY

Last Updated: May 7, 2025

INTRODUCTION

Bernal Connect (“we,” “us,” or “our”) is a community resource for Bernal Heights brought to you by Understanding eCommerce. This Privacy Policy applies to personal information collected through our website. Personal information means information that enables you to be directly or indirectly identified.

Contact Information:

  • Address: 651 Ellsworth Street, San Francisco, CA 94110
  • Phone: 415-218-5352
  • Email: info@understandingecommerce.com

By using our site or services, you consent to the processing of your personal data as described in this policy.

1. DATA PROTECTION PRINCIPLES

We adhere to the following data protection principles:

  • Lawful, Fair, and Transparent Processing: Our activities have legal grounds, and we consider your rights before processing personal data.
  • Purpose Limitation: We process data only for specific, explicit purposes.
  • Data Minimization: We collect only the minimal amount of data necessary.
  • Storage Limitation: We store your data only for as long as needed.
  • Accuracy: We take steps to ensure data accuracy.
  • Integrity and Confidentiality: We implement appropriate security measures.

2. YOUR RIGHTS

As a data subject, you have the following rights:

  • Right to Information: Know what data we collect and how we process it.
  • Right to Access: Obtain copies of your personal data.
  • Right to Rectification: Request correction of inaccurate data.
  • Right to Erasure: Request deletion of your data in certain circumstances.
  • Right to Restrict Processing: Limit how we use your data.
  • Right to Object: Object to processing in certain circumstances.
  • Right to Data Portability: Receive your data in a machine-readable format.
  • Right to Withdraw Consent: Revoke previously given consent.
  • Right to Complain: Lodge complaints with supervisory authorities.

3. DATA WE COLLECT

3.1 Information You Provide

This includes information necessary to deliver our services or enhance your experience, such as:

  • Name and email address
  • Billing and home address
  • Account information

3.2 Automatically Collected Information

Information stored through cookies and session tools, including:

  • IP address
  • Shopping cart information
  • Browsing history
  • Website activity logs

3.3 Information from Partners

Data gathered from trusted partners who have legal grounds to share that information.

3.4 Publicly Available Information

Information about you that is publicly available.

4. HOW WE USE YOUR DATA

We process your data based on:

4.1 Contractual Necessity

  • To identify you
  • To provide requested services or products
  • For sales and invoicing communications

4.2 Legitimate Interest

  • To send personalized offers
  • To analyze purchasing behavior and improve services
  • To conduct satisfaction questionnaires

4.3 With Your Consent

  • To send newsletters and campaign offers
  • For other purposes specifically consented to

5. THIRD-PARTY DATA SHARING

We share your data with the following trusted partners:

5.1 API Keys and Services

  • Google Maps: API key
  • Meetup: OAuth token
  • PayPal: Email, Client ID, Client Secret
  • Eventbrite: API key, auth URL, Client Secret
  • Zoom: Email, Client ID, Client Secret

5.2 Calendar and Event Information

When you create events, we retain:

  • Venue information: Name, address, city, country, state, postal code, phone, website, coordinates
  • Organizer information: Name, phone, website, email
  • Event information: Website, cost, description, date, time, image

5.3 Analytics and Social Media

  • Google Analytics: Web analytics service
  • Facebook: Social plugins
  • Google AdWords: Conversion tracking
  • Twitter: Social functionality

6. DATA SECURITY

We implement appropriate security measures to protect your data:

  • Secure SSL (Secure Socket Layer) connections
  • System monitoring for vulnerabilities
  • Data encryption

Despite our best efforts, we cannot guarantee 100% information security. We will promptly notify authorities of data breaches and inform you if there is a threat to your rights or interests.

7. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to:

  • Analyze customer behavior
  • Administer the website
  • Track user movements
  • Collect user information
  • Personalize your experience

7.1 Types of Cookies We Use

  • Necessary cookies: Required for website functionality
  • Functionality cookies: Enhance user experience
  • Analytics cookies: Track website performance
  • Advertising cookies: Deliver relevant advertisements

You can control cookies through your browser settings or opt-out platforms like optout.aboutads.info or youronlinechoices.com.

8. CALIFORNIA CONSUMER PRIVACY ACT (CCPA) RIGHTS

California residents have the following rights:

  • Request disclosure of collected personal information
  • Request deletion of personal information
  • Request a copy of specific personal information
  • Opt out of the sale of personal information
  • Non-discrimination for exercising privacy rights

To submit a verifiable request, email privacy@understandingecommerce.com.

9. CHILDREN’S PRIVACY

We do not intentionally collect information from children under 16 years of age. Our services do not target children.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. The latest version will be posted on our website with the effective date.

11. CONTACT US

If you have questions about your personal data or this Privacy Policy, contact our Data Protection Officer:

Data Protection Officer: M. Patrick Doherty
Email: info@understandingecommerce.com
Phone: +1 415-218-5352

This Privacy Policy is part of our Terms and Conditions. In case of conflict between terms used in the Terms and Conditions and Privacy Policy, the Privacy Policy shall prevail.