Recently, we had the chance to sit down with Scott Rawson, the dynamic and visionary General Manager of Harley Davidson San Francisco, an iconic establishment nestled in the vibrant heart of Bernal Mission. With a passion for motorcycles and an unwavering commitment to exceptional customer experiences, Scott has played a pivotal role in elevating Harley Davidson San Francisco to new heights within the motorcycle industry.

As a well-respected figure in the motorcycling community, Scott’s leadership journey is inspiring and insightful. From his early days as an avid rider to assuming the helm of one of the region’s most renowned Harley Davidson dealerships, his vast knowledge and expertise have shaped the dealership’s success and the lives of countless riders and enthusiasts who walk through its doors.

Scott has championed a customer-centric approach throughout his tenure, fostering a welcoming environment where riders of all backgrounds can find their dream machines and accessories while embracing a community that shares the same love for the open road.

San Francisco Harley-Davidson

San Francisco Harley-Davidson

So, without further ado, let’s hear from Scott Rawson himself as he shares his remarkable journey, valuable insights, and exciting plans for the future of Harley Davidson San Francisco.

Can you tell us a bit about the history of the dealership?

San Francisco Harley-Davidson was purchased from the Dudley Perkins family five years ago. Harley-Davidson has been active in San Francisco since 1914

What does today’s SF Harley rider look like?

Today, Harley Rider is as eclectic as San Francisco!

SF Harley

SF Harley

What is your territory?

San Francisco County, San Mateo County, and Marin County

Can you tell me about the financing options available at your dealership for purchasing a Harley Davidson?

We have EagleMark Bank, HDFS(Harley Davidson Financial Services) subsidiary and Road Runner Bank.

Do you offer a test ride service for potential buyers? If yes, how can I schedule one?

Yes! You can schedule an appointment on our website, Give us a call at 415-888-0080, or stop in!

Can you describe your dealership’s post-sales services, such as maintenance and repair?

We have the best Factory trained technicians in the Bay Area! We offer same-day service with our “First Come First Serve Saturdays” and scheduling service online, over the phone, or in person. We offer pick up and delivery free within 35 miles!

Do you have a trade-in program for older Harley Davidson models? If yes, how does the process work?

We encourage trade-ins. You can go to to request an evaluation or bring your motorcycle by the dealership for a free safety inspection and evaluation. We will also outright purchase your used motorcycle as well.

What are some of the local events that you support? 

We support all riders! We are actively supporting a variety of groups, such as our own Golden Gate H.O.G. (Harley Owners Group) chapter, Dykes on Bikes, and many other Motorcycle Clubs and Riding clubs. We sponsored Fleet Week. We host many charitable motorcycle events!

What does being a Bernal Mission merchant mean to you?

We at SFHD love our neighborhood. We have made connections to many other businesses’ We are proud to be part of such a culturally and historically rich part of San Francisco.

Does your dealership offer motorcycle riding lessons or safety courses?

Our sister store, San Jose Harley Davidson, offers H-D Riders Academy. This course is designed to teach new riders and helps moderately experienced riders hone their skills. You can find more info at

Harley Davidson San Francisco with Scott Rawson

Harley Davidson San Francisco with Scott Rawson

Our visit to Harley Davidson San Francisco with Scott Rawson has given us a fascinating glimpse into the world of motorcycles, community, and leadership. Scott’s unwavering passion for motorcycles and his dedication to delivering exceptional customer experiences have undeniably contributed to the success and reputation of the iconic dealership in the heart of Bernal Mission.

Through his inspiring journey, Scott has shown us the transformative power of following one’s passion and turning it into a thriving career. From his early days as a devoted rider to assuming the helm of Harley Davidson San Francisco, Scott’s expertise and innovative approach have left an indelible mark on the dealership and the motorcycling community it serves.

His emphasis on creating a customer-centric environment where riders of all backgrounds feel welcomed and supported has driven the dealership’s growth and fostered a sense of camaraderie among the Harley Davidson enthusiasts who call the dealership their second home.

As we look to the future, it is evident that under Scott Rawson’s leadership, Harley Davidson San Francisco will continue to be a hub of excitement and inspiration for riders and enthusiasts alike. His plans to expand the dealership’s offerings, embrace cutting-edge technologies and strengthen the bond within the riding community promise to steer Harley Davidson San Francisco into even greater success.

We extend our heartfelt gratitude to Scott Rawson for sharing his valuable insights and experiences with us, providing a unique perspective on the world of Harley Davidson and its impact on riders’ lives. We are certain that the legacy he is building will continue to shape the motorcycle industry and ignite the passion for riding for generations to come.

Harley Davidson continues to be a driving force in the motorcycling world. We eagerly await the exciting new chapters for our local dealership and are confident that the roar of Harley engines will echo through the streets of San Francisco for many years.

Harley Davidson San Francisco Unleashed: A Conversation with General Manager Scott Rawson

Calendar – Bernal Heights and Beyond

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